Like most things, on the surface copywriting looks fairly easy to do. If you’re an online marketer, you have probably seen a lot of sales letters. How hard can it be to write a few pages of text that gets people to buy what you are selling? Anyone who has been around IM long enough can tell you that writing good copy is no walk in the park.
Most internet marketers decide to hire a professional copywriter to help them sell their wares. Also, a lot of people aren’t good writers, plus they don’t like doing it. But if your budget can’t handle the outsourcing of this, then you really should at least learn some of the copywriting basics.
Headlines are scary for a reason. Readers see your headline first, and then make a split second decision to either read or not read the rest of the page. Copywriters just starting out almost always write loud, hyped-up headlines. They usually depend on devices like bold letters and exclamation points rather than coming up with a really good concept. The trick of a good headline is that it not only makes your reader pay attention, but also gives him a hint of what you are selling and makes him want to know more. It’s not easy to do all of this with so few words. Make a study of other peoples’ headlines, those selling products similar to yours. What makes you want to keep reading? Which ones leave you feeling indifferent? You can consider this when you write headlines of your own.
There are no hard rules when it comes to length of your copy. Many amateur copywriters assume that the more words they use in their copy, the more successful their campaigns will be. Doing it for that reason is incorrect. Regarding length, write until the job is done and don’t artificially inflate it. If you can get your message across in just a few hundred words, do not try to beef up the copy with more. If more words are necessary to accomplish your objective, then do what needs to be done. After proof-reading your copy, frequently you’ll find words/copy that doesn’t really need to be in there, so you cut it out. There is no target word count in copy.
Don’t be afraid to break a few rules. You pretty much want to always spell properly, but good copywriting ignore most rules of grammar. The best course of action is to always get the facts, and it won’t hurt you to educate yourself a little bit on this matter. If you’re going to take the time to attempt copywriting, then you don’t want it to look like you’re an amateur.
Copywriting, simply put, is what sells your products. Copywriting is the glue that holds your sales message together. It’s not terribly difficult to learn, but it does take time. Even if you outsource it, it’s really helpful to have some knowledge of the process. Then you’ll at least be able to write your own copy if you don’t have the money to outsource it.